Samsung, the South Korean giant, plans to double the annual contribution of its African activities to bring it to 20% of its global turnover over the next five years, said Monday Sung Yoon, his boss for Africa during of the press conference in Nairobi.
The South Korean electronics giant, which manufactures more than half of the mobile phones and televisions sold in states like Kenya, will open stores and other distribution channels in more countries while shortening turnaround times. delivery, said Sung Yoon. “We believe that Africa is extremely important for the future,” he added.
Samsung took advantage of the growing demand in Africa for televisions and mobile phones with big screens, he explained.
Most customers are now buying 55 65 inch (139 to 165 cm) TVs, compared to 32 inches (81 cm) a decade ago, and mobile side users are no longer content with screens three inches (7,6 cm).
With the improvement of download speeds, African consumers are moving away from basic handsets to smartphones to access social media and banking applications.
In Africa, Samsung competes with Chinese Huawei Technologies and Tecno, owned by the Hong Kong group Transsion Holdings.
