MTN, the largest mobile operator in Africa, aims to become the largest bank in Africa. The ambitious commercial strategy was announced this January 20 by MTN CEO Rob Shuter.
“We intend to build on the strength of the brand and build on the strength of distribution, as we have built an extensive informal distribution network for prepaid airtime to bring customers into a transactional banking system. We are a provider of new age transactional banking services and it is a very big imperative for us. Said the boss of the world-famous group.
For MTN, the goal is to become the largest bank in Africa, leveraging scale, network, brand, infrastructure, and distribution across an estimated 650 million subscriber base of people on 22 markets in which the operator is present.
