The pan-African group OiLibya unveiled a new logo, a new visual identity and a new customer experience called “Ola Energy” at a press conference held Tuesday (October 16th) in Dakar.
Indeed, the group has opted for a new look to better position itself on the market for the distribution and marketing of petroleum products in Africa. It is also changing its brand for its pan-African distribution network of more than 1,100 service stations across 17 African countries, becoming “Ola Energy”.
According to its managers, “Ola Energy, like the other subsidiaries of the group, will put more emphasis on customer service excellence, while offering new and expanded ranges of products and services to better respond to the changing nature of customer service. needs of its customers.
The Group also announces that it will “remain faithful to its reputation as a pan-African distributor of quality fuels and lubricants recognized by customers, meeting the highest international standards in this area”.
The new brand will initially be launched in several pilot service stations across eight network countries: Cameroon, Côte d’Ivoire, Egypt, Kenya, Morocco, Reunion, Tunisia and Senegal. This will be followed by progressive deployment throughout the network.
Returning to the new visual identity, officials said the new logo is a stylized representation of Africa, “continent that shapes the identity of the group.” “The blue color symbolizes excellence and quality, the orange color is reminiscent of energy and vitality, all crossed from north to south by a white line that represents the roads on which we serve our customers daily. The white background finally emphasizes again the quality and the clarity “, one indicates.
