Absa Insurance Company Ltd announced on Monday, June 21, that it had launched a new digital insurance product called “Activate by Absa”. The new solution offers a variety of features and added values in the areas of auto insurance and building, among others.
The company said in a statement that it designed its new product after conducting extensive international research and focusing on using technology and innovation to improve the traditional insurance model.
“Since the coronavirus pandemic, consumption patterns have evolved a lot with an emphasis on digitization. This is forcing companies to switch to digital to meet customer needs, ”said Nirven Maharaj, director of Absa Insurance. He added, “Absa wanted to create an end-to-end digital experience for customers to help them keep themselves and their families safe while securing their assets.”
Present around the world, ABSA Insurance Company Ltd offers a range of insurance products, including short and medium term life insurance products.
