Following on from the tour started by the Banque Populaire through the different regions of Morocco, the ocher city hosted, this Wednesday, June 30, the 7th stage of the “Regional Investment” roadshow.
This event, which aroused great interest from businesses in the region, saw the signing of a partnership agreement with the Solar Cluster, aimed at strengthening support for SMEs in accelerating their energy transition.
The work of this stage was kicked off by Mr. Jalil Sebti, Director General of the Commercial Bank and Mr. Ahmed Akhchichine, President of the Marrakech-Sa fi Region, who insisted on the opportunities abounding this region in investment in different sectors.
This meeting was attended by representatives of CRI, CCIS, CGEM, Ministry of Industry, ADA, AMEE, SMIT, CCG and AMITH. It was structured around 3 panels dedicated respectively to the themes: “Strengths and opportunities of the region”, “Project banking and investment recovery” and “Funding and support mechanisms”.
Among the various topics covered, the offer of reception platforms set up by the Region. This is being enriched with new areas covering the entire regional territory. The panelists also highlighted the opportunities offered by the region in certain key sectors, such as tourism, agriculture and the valuation of agricultural and fishery products.
This stopover was marked by the participation of AMITH representing the textile industry, the leading employer in the Moroccan industry, which highlighted the potential of the sector having positioned it second among the opportunities identi fi ed within the framework of the Project bank of the Ministry of Industry at the level of the Marrakech region.
For its part, the agreement signed with the Solar Cluster gives concrete expression to the efforts made by the Banque Populaire in terms of supporting companies and project leaders, particularly in the field of sustainable development, in order to be in line with the changing business environment. “Today, the integration of industrial decarbonation is an obligation and no longer an option,” said Mr. Jalil Sebti. The work of this day continued in the afternoon, with a workshop which hosted more than 60 “one to one” meetings, which enabled client companies to bene fi t from the advice and support of experts. the Bank as well as the main partners present.
