PRCA, the largest professional public relations association in the world, representing more than 35,000 public relations professionals in 70 countries around the world, set up the 1st board of directors of its African network composed of 10 members . Kwame Senou, Managing Director of Opinion & Public is one of 10 high-level professionals appointed to be in the proceedings.
One of the founders of Opinion & Public, the public relations firm affiliated with Burson Cohn & Wolfe and distinguished at the 2021 Saber Awards Africa, Kwame Senou is known for his activism in favor of the profession. He is a member of the Advisory Board of the African Public Relations Association and Vice President of Brand Africa. Throughout his career, he has always been an advocate for Francophone Africa and promoted links between the different regions of the continent to advance public relations and all functions of the marketing departments. Kwame Senou, commenting on the designation, said: “Public relations is an essential function in the context of post-COVID recovery. I am happy to join my illustrious colleagues in advancing the profession and ensuring its promotion, particularly in Francophone Africa where the language barrier is sometimes a barrier. “
The PRCA African Network Board of Directors will work with the President, Jordan Rittenberry, and the five Regional Presidents, to create a more professional, ethical and prosperous public relations sector on the continent. Reacting to the establishment of the Board of Directors, the President of PRCA Africa said, “I am very pleased to welcome some of the most innovative industry leaders in Africa to our Board of Directors. We are all extremely proud of the dynamism and talent of public relations on the continent. I am very excited to work with the world-class craftsmanship and local acumen of the Board to deliver a winning bid to all PR professionals on the continent. “
PRCA International Director Melissa Cannon added, “The depth and quality of leadership on the board of our African network is impressive and puts us in an ideal position to move forward and provide training and education. world-class networking opportunities on the continent. I want to thank the board, led by Jordan, for their hard work and commitment. As the world’s largest professional public relations organization, we look forward to supporting the exciting growth of PRCA Africa Network and showcasing talent and work across Africa. “
In addition to Kwame Senou, the new board members are: Eloine Barry, Founder and CEO, Africa Media Agency; Sarah Gooding, Executive Director, WE Communications; Dustin Chick, Managing Partner, Razor / M&C Saatchi; Ayeni Adekunle, Founder and CEO, Blackhouse Media Group; Leroy Ankrah, Senior Consultant, Diffusion Ltd; Tom Manners, Co-CEO of Clockwork; Saint-Francis Tohlang, Director of Communications and Public Affairs, Nestlé East & Southern Africa Region; Nicola Nel, Founder and CEO, Atmosphere Communications; Ipelegeng Thibedi, Managing Director, Weber Shandwick Africa.
PRCA Africa facilitates the networking of professionals, the sharing of best practices and gives members access to a large program of events and more than 100 online training courses per year.
