The Moroccan group Banque Centrale Populaire has chosen Abidjan for the launch of its brand new visual identity that will also be adopted by its African subsidiaries. The event to be held on April 24th at the legendary Hôtel Ivoire, will begin the deployment of a unique visual presentation for BCP Group, its West African holding company ABI (Atlantic Business International), and all of its 16 subsidiaries on the continent (including the Atlantic Bank network) in 12 countries.
Indiscretions, we learn that the logo will be completely revamped with however a detail: the emblematic horse in full race of the Moroccan group will be maintained and declined in a new dressing.
To mark the event, Senegalese star Youssou N’Dour was invited to give a recital, a free concert offered to selected guests.
A strong delegation of the Moroccan group is expected in Ivory Coast, including Kamal Mokdad, the international director.
