London: AFSIC – Investing in Africa 2025

Africa Events Limited (AEL) is transforming the business, trade, and investment environment in Africa, aiming to develop the African economy, reduce poverty, and increase African incomes across all sectors continent-wide in the 54 African countries.

AEL, alongside our sister company, African Investments Limited (www.africaninvestments.co), operates three commercial platforms tailored to Africa’s large-scale business, investment, and trade opportunities:

1. AFSIC (Investing in Africa), possibly the foremost event for investors in Africa, held annually in London. It attracts significant physical participation from major African investors, leading corporations, and key national and regional trade and investment promotion agencies.
2. AFSIC African Investments Dashboard, a fintech platform showcasing Africa’s most significant and attractive investment opportunities, connecting them with regulated institutional investors mandated to invest in Africa.
3. Africa Business Opportunities Dashboard, a fintech platform linking business, investment, and trade opportunities across Africa, covering all commercial products, sectors, African countries, and multiple business objectives. Clients joining the Africa Business Opportunities Dashboard become part of one of Africa’s most dynamic business communities. You can find new members on our LinkedIn page.

Rupert McCammon, CEO of AEL, brings extensive experience in promoting investments, business, and commercial opportunities in Africa. He previously served as CEO of the Botswana Stock Exchange during its peak performance phase and established Botswana’s largest investment bank.

The need to increase investments in Africa is undeniable. McKinsey (Source: Solving Africa’s infrastructure paradox) estimates a massive annual infrastructure investment deficit, with over 50% of infrastructure projects stuck at the feasibility stage. Only 20% of projects progress beyond feasibility and planning, and just half of those reach financial closure. AEL’s platforms help Africa identify and close more continent-wide transactions, whether investment deals involving the continent’s largest players or commercial transactions where participants are connected for the first time.

AEL’s success and its role in Africa’s business, trade, and investment landscape have been achieved through the development of sophisticated digital processes and automated matchmaking platforms. These platforms earned the Global Salesforce Innovation Award 2022 for financial services. Salesforce ranks as the 60th largest publicly traded company globally and is a leading global technology enterprise.

Africa Events Limited collaborates with key national trade and investment promotion agencies and governments to enhance commercial ties with Africa. For instance, in support of Prosper Africa’s goals to increase bilateral trade and investment between the United States and Africa, Africa Events Limited has been engaged to significantly boost US exports to Africa and help establish new supply chains from Africa to the United States. Prosper Africa is a cross-government initiative leveraging the services and resources of 17 US government agencies.